Something old is suddenly new again.
You do not have to be a true tree-hugger to realize that we have a problem with plastic, particularly plastic bottles. We have all seen them blowing down the street and, worse, floating in our oceans and lakes. Left to slowly decompose in our water over many decades, these plastics break down into micro-particals that make their way into the plant and wildlife …. then back to us. Now, big soda makers are making their move, which we applaud but also send a word of caution.
Pepsi has been experimenting with placing Aquafina refilling stations in colleges so that students, many of whom are environmentally conscience, can refill their own bottles. Coca Cola has been doing the same thing with its Dasani brand. If it catches on, look for more machines, and fewer bottles. Along the same line of thinking, Pepsi also announced that it is buying SodaStream … a vertical business decision to turn their plain water into a bubbly plain water. You seen the trend? Refilling your containers is the new black!
Pepsi and Coke can look for ways to fool consumers but those who visit Boston Clear know that their water travels up from the center of the earth, passes through a filter to assure any small debris don’t make it into your water, then it gets a flash of ultraviolet light to kill any bacteria, and then it goes into your jug. You know the supply chain, all in about 50 feet from the source to your bottle, which is something you cannot say about the water from these behemoths who were the same ones who jumped on distributing water after people smartened up about the dangers of the soft drinks they peddled for years. What makes you think these big companies have changed their ways?
We know that many people who visit our spring also support local farmer’s markets because they want to know where are food comes from. We see a trend in the consumer wanting to understand how the products they ingest are brought to their plate (glass) … what is in what we consume … how does what we consume affect the environment … are the things we consume good for us? Boston Clear checks all those boxes.
We are happy that the big companies are coming around to Boston Clear’s way of thinking, but we know that they will be unable to match our quality, sustainability and transparency. We are both a water source and spiritual healing ground … something no big company can replicate.
Tell a friend that there is a new bottling experience trend that may be best experienced by stopping by to see us at 165 Lowell Street, Lynnfield, MA …. home of the Pocahontas Spring operated by Boston Clear. A source of mineral water for hundreds of years!